Data Visualisation Style Guide – South West
The NHS England South West Insights & Intelligence (I&I) Team Analytical Product Design Guide.
This internal guide has been developed to support consistent, clear, and user-centred design across a wide range of analytical products — including dashboards, reports, and tools built in Power BI, Excel, and R Markdown.
It sets out foundational design principles and practical guidance tailored to the tools and workflows commonly used within the team. By aligning our approaches, we aim to improve the quality, usability, and impact of analytical outputs across the South West region.
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This section introduces standard naming conventions and reusable components to help streamline development and promote consistency across I&I projects.
With further sections including: Naming conventions, Branding & Visual Identity, RAG Rating, Charts vs Tables, Writing Narrative, Data Formatting & Units, Interaction Design, Component Library, Utilisation Review and Governance & Updates